Free Booklet

Entrepreneurial start-ups, small businesses, mid-size companies and major, multinational corporations invest over $1 billion per year on coaching services.  Despite the tremendous growth of the coaching profession, confusion still exists about exactly what it is and what kinds of results it delivers. This guide explains how the coaching process works, how to determine if it’s right for your organization, and offers tips for assessing your coaching readiness and selecting the best coach for your needs.

You’ll learn the six coaching techniques that create lasting change, and about new research into brain functioning that validates their efficacy. Examples from actual clients illustrate how making assumptions can negatively impact business results, how over-using personal strengths can turn them into liabilities, as well as how to doing less can increase your efficiency.

The Case for Business Coaching also defines leadership, management, communications and performance coaching, and explains each stage of the coaching process from initial goal setting through assessment and development planning. It also features specific guidelines for assessing whether you are ready for coaching, plus tips for selecting a coach whose skills and background match your needs.

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